Generate WooCommerce content, marketing material, and lifestyle images — shaped by your Brand DNA.
One workflow, inside WordPress. Product by product or across your catalogue.
Start inside the WooCommerce product editor
MerchantDrafts works where your product team already works. Generate long and short descriptions, meta text, image fields, and tags from the product editor, then review everything in one structured output view before applying changes.
- No separate dashboard required for single-product generation
- Generated fields stay reviewable before final product update
- Built for operator control, not blind overwrite
Channel-ready copy from the same product context
Generate ad copy, social posts, and Google Merchant Center feed content from the same product record — without rebuilding context for each channel. MerchantDrafts handles Google Ads, Facebook, Instagram, LinkedIn, Pinterest, Email, and TikTok copy in one unified workspace.
- Channel-specific copy generated without re-entering product context
- Google Merchant Center feed titles and descriptions in a dedicated flow
- Specialist agents available to critique and refine each channel's output
Set up lifestyle scenes with real operator control
MerchantDrafts adds a guided lifestyle-image workflow to the product editor. Background removal is an automated step before scene generation — operators pick themes, shape prompts, and generate usable product visuals without leaving the same workflow used for content.
- Automatic background removal before scene generation
- Theme and prompt guidance built around product context
- Designed for review before gallery attach
Give the tool your store context before you ask it to write
MerchantDrafts includes store-level Brand DNA controls — Business Context, Writing Pattern, and Product Emphasis — so generation follows your business direction instead of acting like a generic AI box. These style controls shape every run without requiring per-product instructions.
- Business Context sets the baseline for every generation run
- Writing Pattern keeps structure and voice consistent store-wide
- Product Emphasis controls focus and angle at the product level
Control prompt rules and operator instructions in one place
The Content Engine gives operators a real control layer for prompt supplements, platform instructions, and setup guidance — without turning content operations into a prompt-management hobby project. The Setup Assistant helps draft and audit controls so the system is set up correctly from the start.
- Prompt Supplement handles store-wide rules and constraints
- Operator instructions keep channel-specific guidance visible
- Setup Assistant supports initial configuration and ongoing auditing
Store category and manufacturer context where generation can use it
MerchantDrafts gives categories and manufacturers their own dedicated workspaces. Write and store descriptions, add context, and keep that information available as an optional prompt layer for product content generation.
- Category descriptions and context stored for generation use
- Manufacturer brand context available as an optional prompt layer
- Both workspaces integrate into the wider content workflow
Specialist agents for every channel
MerchantDrafts includes seven channel-specialist agents available directly inside the Marketing Material workflow. Each agent critiques, refines, and iterates generated copy for a specific platform — so operators get channel-aware feedback without leaving the plugin.
Operate at catalogue level when one product at a time is too slow
Products Workspace gives operators a dedicated WooCommerce surface for building focused generation runs, tracking content status across the catalogue, and managing review and writeback as separate deliberate steps.
- Filter products and build focused generation queues
- Review generated drafts in structured cards before writeback
- Keep generation and catalogue update as separate operator decisions
Rebrand the admin experience for client-facing delivery
Upper-tier agencies can apply White Label settings to present MerchantDrafts under their own brand inside client WooCommerce installs — without changing the core workflow model or limiting any generation capability.
- Admin name, logo, and colour controls available at agency tier
- Core generation workflow remains unchanged for client operators
- Useful for agencies delivering managed WooCommerce content operations
Advanced controls for operators who need more configuration depth
Power Tools exposes ad copy templates, advanced prompt controls, and operator-level configuration options for teams that need to go beyond the standard workflow. Available on higher-tier plans.
- Ad copy templates for consistent channel output at scale
- Advanced prompt configuration for edge-case product types
- Operator-level controls separate from store-wide Brand DNA
Bring your own API key for full runtime control
Hosted is the default operator path. For agencies or operators who need direct model routing, cost visibility, or API-level control, BYOK is available on agency-capable tiers — without changing any part of the generation workflow.
- Hosted works out of the box with no API key required
- BYOK available on advanced tiers for runtime transparency
- Model preferences affect routing, not your Brand DNA strategy
Keep support inside the plugin
Operators can use the built-in Support Hub to get answers, search the knowledge base, and jump to the right help surface without leaving WordPress admin.