Paid & organic ads
Ad copy for product promotions
Generate headlines, short-form ad text, and offer hooks from product data — ready to adapt for Google, Meta, or similar platforms.
Marketing Material
Generate campaign copy from product context
MerchantDrafts generates platform-ready promotional copy from the product data already in WooCommerce — ad text, social captions, email snippets, and campaign hooks without rewriting the same brief for each channel. The workflow sits beside Content Generation and Lifestyle Images in the same product editor session. Outputs are staged for review before use so nothing goes to a channel until you approve it.
01
Choose the product
Open a WooCommerce product and go to the Marketing Material tab — the product context is already loaded for you.
02
Generate campaign copy
Select the channel format — ad, social, email, or campaign hook — and run generation using the product data and your store context.
03
Review before use
Check the generated copy, refine if needed, and approve before sending to any channel. Nothing is published automatically.
On this page
What it generates
Channel-ready copy generated from product data, not a blank page
MerchantDrafts generates promotional copy for the channels operators actually use — ad platforms, social, and email — using the product data already in WooCommerce and the store context you have set up. The Marketing Material tab works alongside Content Generation and Lifestyle Images, while generation and approval stay separate so nothing reaches a channel until you decide.
Social content
Captions and short-form channel posts
Generate social captions and short-form posts shaped by the product context and your store voice, without rewriting the product brief each time.
Email & campaigns
Email snippets and campaign hooks
Produce email body copy, subject-line options, and campaign hooks from the same product context used for all other generation outputs.
Business Context
Your brand voice, positioning, and audience. Applied to every marketing output so copy stays on-brand across channels.
Writing Pattern
Store-level style rules — sentence rhythm, vocabulary register, and structural preferences applied to channel copy.
Tone and Emphasis
Control the overall tone and what the copy emphasises — product features, offer urgency, or category positioning.
Product and Category Context
What to Emphasize, Category Context, and Manufacturer Description keep promotional copy grounded in the specific product.
Before
Rewriting the same brief for every channel, every product
- Write ad copy, social posts, and email snippets separately for each product from scratch.
- Manually reformat the same offer message for each channel because there is no shared product context.
- Paste product details into generic AI tools and re-apply brand voice corrections every time.
- Track promotional copy outside WooCommerce with no connection to the product data.
After
MerchantDrafts marketing workflow inside the product editor
- Open the product and go to the Marketing Material tab — no separate brief, no context rebuild.
- Select the channel format and run generation using Business Context, Writing Pattern, and product-level layers.
- Review ad copy, social captions, and email snippets together before sending anything to a channel.
- Keep approval as a separate step so nothing reaches a live channel without operator sign-off.
Generation is not channel publishing.
MerchantDrafts keeps marketing copy generation and channel use separate — outputs are staged for review before any copy reaches a live channel.
Core benefits
Built for operators who handle promotional copy alongside product content
MerchantDrafts removes the manual step of reformatting the same product brief into different channel formats — generating promotional copy from the product context already in WooCommerce, with review before any copy goes anywhere.
01
No brief rewrite per channel
Generate ad copy, social captions, and email snippets from the product context already loaded — without rewriting the same product brief for each format or channel.
02
Review before any channel use
Marketing copy is staged for review before it reaches any channel — generation and approval are separate steps so operators decide what goes live.
03
Store voice across every format
Business Context and Writing Pattern apply to marketing copy the same way they apply to product descriptions — so ad text and social posts stay on-brand without manual correction.
04
Multiple formats, one product context
Generate ad headlines, social captions, and email snippets together from the same product context — not as separate copy jobs in separate tools.
05
Works inside the product editor
Run the marketing copy workflow from inside WordPress — no external tool, no copy-pasting product data into a separate AI interface.
06
Connected to content generation
Marketing Material sits alongside Content Generation and Lifestyle Images in the same product editor session — operators handle product copy and promotional copy in one place.
Related workflows
Explore the rest of the product content workflow stack
Marketing Material is one part of the MerchantDrafts workflow. These adjacent surfaces cover the jobs operators usually handle in the same product session.
Content
Content Generation
Generate product titles, descriptions, image metadata, and tags in the same product editor session.
Content
Lifestyle Images
Set up lifestyle scenes with real operator control — scene setup, prompt shaping, and review before gallery attach.
Content
Generation Controls
Use What to Emphasize, Tone, Business Context, Category Context, and Writing Pattern to shape output before you generate.
Intelligence
Brand and prompt controls
See how Business Context, Writing Pattern, and related control layers shape output across the site.