Store-level
Business Context
Your brand voice, positioning, and target audience. The dominant baseline layer applied to every generation run across the store.
Generation Controls
Shape output before you generate
MerchantDrafts gives operators a set of left-side controls that shape every generation run before it starts — tone, description length, what to emphasise, business context, category context, manufacturer description, and writing pattern. These controls apply across Content Generation, Marketing Material, and Lifestyle Images so output stays consistent without manual correction after the fact. Set them once per store or adjust per product; the generation engine reads them every time.
01
Set your context layers
Configure Business Context, Writing Pattern, and Category Context once at the store level — they apply automatically to every generation run.
02
Adjust per product
Use the left-side panel to set tone, description length, and what to emphasise for the specific product before running generation.
03
Generate with confidence
Run generation knowing the controls are set — output reflects your store voice, emphasis choices, and context without manual cleanup after the fact.
On this page
The controls
Seven layers that shape every generation run
The left-side panel in MerchantDrafts gives operators a structured set of inputs that the generation engine reads before producing any output. Store-level settings like Business Context and Writing Pattern apply automatically; product-level inputs like Tone, Emphasis, and Description Length let you adjust for the specific SKU without changing the baseline.
Store-level
Writing Pattern
Store-level structure and style rules — sentence rhythm, vocabulary register, and formatting preferences that keep output consistently on-brand.
Category-level
Category Context
Category-specific positioning and copy direction that refines the store baseline for all products in that category without overriding it.
Tone
Set the overall register — formal, conversational, promotional — for the generation run. Overrides the store default for that product.
Description Length
Control how compact or detailed the generated output is — short for simple products, extended for feature-rich SKUs.
What to Emphasise
Direct the generation engine toward specific product attributes — materials, use cases, certifications, or price-positioning — for this SKU.
Manufacturer Description
Provide the raw manufacturer copy as additional context so the engine can draw on spec details without treating them as the final voice.
Before
Re-writing the prompt every time, or fixing output after the fact
- Paste store and product context into each AI prompt manually because there is no persistent layer system.
- Fix tone drift after generation because the AI has no baseline to work from.
- Adjust emphasis and length product by product because there is no left-side control panel.
- Lose consistency across products because each generation starts from the same blank prompt.
After
MerchantDrafts generation controls in the left-side panel
- Set Business Context and Writing Pattern once — they apply to every generation run across the store automatically.
- Adjust Tone, Description Length, and What to Emphasise per product in the left-side panel before generating.
- Add Category Context and Manufacturer Description to give the engine accurate product-level grounding.
- Generate with all seven control layers active so output needs less correction before writeback.
Controls set before generation, not fixed after.
The seven layers in the left-side panel shape output before the engine runs — so operators spend less time editing generated copy and more time reviewing it.
Core benefits
Built to reduce prompt engineering and post-generation correction
Generation controls exist so operators do not have to rebuild context for every product or manually fix output that drifted from the store voice. Set the layers once, adjust where needed, and let the engine do the rest.
01
Store context set once, applied everywhere
Business Context and Writing Pattern are configured at the store level and applied automatically to every generation run — no rebuilding context for each product.
02
Product-level adjustments without changing the baseline
Tone, description length, and emphasis can be changed per product in the left-side panel without touching the store-level Business Context or Writing Pattern.
03
Consistent voice across products
Because Business Context and Writing Pattern are persistent layers, descriptions stay aligned across products instead of drifting into generic AI language with each new run.
04
Less post-generation editing
Output shaped by seven control layers before generation starts needs less manual correction — operators review rather than rewrite, which is the faster workflow.
05
Applies across all generation surfaces
The same control layers feed Content Generation, Marketing Material, and Lifestyle Images — so tone and context stay consistent whether you are generating copy, campaign material, or image prompts.
06
No external prompt engineering needed
Operators configure controls inside MerchantDrafts rather than crafting AI prompts manually — the system translates those inputs into structured generation instructions.
Related workflows
Explore the surfaces that use these controls
Generation Controls feed every generation surface in MerchantDrafts. These are the workflows operators run after setting their context layers.
Content
Content Generation
Generate product titles, descriptions, image metadata, and tags — shaped by the context layers you configured.
Content
Marketing Material
Generate platform-ready promotional copy from product context — the same control layers apply here too.
Content
Lifestyle Images
Set up lifestyle scenes with real operator control — context layers shape image prompts the same way they shape copy.
Intelligence
AI Prompt Layers
See how the full prompt layer architecture — business, category, and product levels — structures what the generation engine receives.